About Course
This program is designed to empower marketing leaders and newly appointed Chief Marketing Officers (CMOs) with the skills, insights, and strategic frameworks needed to excel in today’s competitive landscape.
Curriculum Highlights:
- Marketing Strategy: Learn how neuroscience, customer psychology, and data analytics impact marketing strategy.
- Customer-Centric Approach: Understand the influence of emotions and context on customer decision-making.
- Innovation: Discover where to nurture marketing innovation and how to scale it effectively.
- Leadership Skills: Develop communication and leadership abilities to drive buy-in across the organization.